Last Revised: March 17, 2006

AutoTool Florida is committed to respecting the privacy rights of all visitors to our websites. We also recognize that our visitors, and the parents of children visiting our site, need protection of any personally identifying information they choose to share with us. This privacy policy is intended to provide you with the information on how we collect, use and store the information that you provide, so that you can make appropriate choices for sharing information with us. For additional information on our offline privacy policies, please call 1-305-825-9600.

Websites:

We currently operate the web site www.autotool.net. In addition, we own several other domain names that point to the web sites listed above. From time to time we may add new sites that may not be listed above, but will provide a link to this policy.

Links:
This policy applies only to sites maintained by AutoTool or our subsidiaries. We may create links to the websites of our promotional partners and licensed software publishers or other entities that are owned or affiliated with AutoTool. Although we will make every effort to link only to sites that meet similar standards for maintaining each individual's right to privacy, this policy does not apply to third party sites. Additionally, many other sites that we are not associated with and have not authorized may have links leading to one of our sites. We cannot control these links and are not responsible for any content appearing on these sites.

Collection of Personal Information through our Websites:
We do not require that visitors reveal any personally identifying information in order to access our websites. However, visitors who do no wish to, or are not allowed by law to share personally identifying information, may not be able to access certain areas or participate in certain activities (like making a purchase or entering a promotion) which require registration.

Although information may be required to participate in certain promotions or sales offered through our websites, participants provide information on a voluntary basis only. Generally, we may wish to collect personal information about you in connection with the following services:

• Participation in online contests, sweepstakes or other promotions
• Making purchases from our online store
• Questions or comments sent through our websites
• Participation in any game where you have an option to purchase additional content
• Inclusion in our email newsletter program
• Participation on our message boards
• Repair of, replacement of or service on equipment.

Collection of personal information for these services may include the collection of your name, address, telephone number, email address, equipment information and/or credit card number or personal check information.
How We Use Your Information

When you have provided personally identifying information for a particular purpose, we may disclose your information to certain third parties that we have engaged to assist us in fulfilling your request and in maintaining our database records. This includes, but is not limited to, fulfillment houses, transaction managers, credit verification services and data management companies. These companies have agreed to maintain strict security over all personal information received from us. AuytoTool may share information with appropriate third parties, including law enforcement or other similar entity, in connection with a criminal investigation, investigation of fraud, infringement of intellectual property rights, or other activity that is suspected to be illegal or may expose you or AutoTool to legal liability.

Finally, as we operate internationally, and many of our computer systems are based in the United States, your personal data and information will be processed by us in the U.S. where data protection and privacy regulations may not offer the same level of protection as in other parts of the world, such as the European Union.

Additionally, we may also use your personal information for marketing and demographic studies. Such studies may be conducted by us or by an outside firm hired by us. These studies are for internal purposes only, to help us improve our web sites and products to better meet your needs. We may share non-personally identifying information and behavioral data.

Business Contacts:
For practical reasons, we treat personal information submitted to us in a business capacity different from information we receive in a non-business capacity. Personal information submitted to us in a business capacity (e.g. resumes, potential developer contact information) may be shared with other Sony Companies or third parties, depending on the nature of the inquiry.

Cookies:
Cookies are bits of electronic information which a website can transfer to a visitor's hard drive to help tailor and keep records of his or her visit at the site. Cookies allow website operators to better tailor visits to the site to visitor's individual preferences. The use of cookies is standard on the Internet and many major web sites use them.
We may use cookies in certain areas to improve your experience when visiting our websites. They may be used to anonymously track interest and collect aggregate information on various parts of the sites. Cookies will also be used to keep track of your shopping cart in our online store. If you are a PlayStation Underground member, cookies will be used each time you visit to tell our websites not to prompt you for your PSU number and password more than once per session.

Log Files:
We may use log files to gather statistics about our users' browsing habits and to assess overall website activity, including how many "hits" a particular web page is getting. These entries are generated anonymously, and enable us to track interest in specific promotions, troubleshoot technical concerns, and provide you with content that is most interesting to you. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.

Web Beacons:
Our websites use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on our websites, such as the frequency with which our users visit various parts of our websites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.

Message Boards:
Our message boards are a place where users can go to freely share their thoughts and ideas about all that's PlayStation. Bulletin Board participants must adhere to our standard website terms of use, as well as additional terms and conditions which are posted in that section. Any information we collect for participation in the Bulletin Board section will adhere to this privacy policy. We ask our users to respect the privacy of others. Posting of phone numbers, addresses, or other personal information in the Bulletin Board section, which may violate someone's privacy is prohibited. Additionally, we prohibit the posting by any user of his or her own personally identifying information. We reserve the right to remove any postings that violate this rule or any other term or condition posted on this site. Additionally, We reserve the right to ban any user who has violated this requirement.

Accuracy & Security:
We will take appropriate steps to protect all information our visitors share with us. This includes setting up processes to avoid any unauthorized access or disclosure of this information. We will also use our best efforts to maintain accurate personal information collected from our websites' visitors.
We collect personally identifying information to the extent deemed reasonably necessary to serve our legitimate business purposes. We maintain safeguards such as: (i) providing consumer access to data for purposes of verification and correction; and (ii) providing technical security measures to ensure the security, integrity, accuracy and privacy of the information you have provided. We also take reasonable steps to assure that third parties to which we transfer any data will provide sufficient protection of that personal information.

Contact Us:

For further information on our privacy policy, or for questions on information that we may have collected from you, or should you wish to have your name removed from our records, please contact us by either of the following methods and we will be happy to review, update or remove information as appropriate:

By Phone at:
1-305-825-9600, live rep support Mon-Fri 9am-5pm EST By Mail at:
AutoTool Florida, Consumer Services Department
2685 W 76th St
Hialeah, FL 33016

On the Web Site:
Once you login, go to the My Account section of the site to access your personal information.By using this site, you signify your assent to AutoTool's Privacy Policy. If you do not agree to this policy, please do not use our web sites. We reserve the right to make changes to this policy. If we make a material change to this privacy policy, we will notify you by posting the change on our web sites or in this Privacy Policy and, if necessary, give you additional choices regarding such change. Please check back from time to time to ensure that you are aware of these changes. Your continued use of our sites will signify your acceptance of these changes.